You know that you want to be innovative in your marketing attempts and the usage of truck wraps is the perfect opportunity. Designing the best wraps, however, may be a lot more challenging that it actually sounds in theory.
Several little tips and creative approaches will help you design the optimal truck wraps that will get noticed and that will help you attract new customers for your products and services. Do you know how to design the best vehicle wraps for your corporate needs? Here are several effective techniques
Focus on a Person
Most truck wraps are presenting a specific product. People are getting used to those and although the medium is still interesting and fresh, it may be losing some of the originality. You can use a little trick to keep your marketing campaign different.
Instead of focusing on a product, focus on a person. Present the people that are working in your company. Combined with the right slogan, a photograph of an individual can be highly effective. The person has to look friendly, yet professional enough. A good photographer will know what it takes.
Presenting the people behind the corporate identity is a truly great way to establish a relationship with potential clients. Still, you have to connect the design of the truck wraps to the activities and the niche that your company is operating in.
Your Company’s Logo
A strong corporate identity will be determining for the success of truck wrap designs. Before you think about anything else, you should have a memorable logo developed.
People do notice logos, although many company representatives believe that the corporate identity elements are simple supposed to be there without affecting the decisions that consumers make.
On the contrary! A clever, funny and witty logo will get noticed. Think outside the box and make sure that the logo speaks of professionalism and establishes a connection to your professional niche.
Attractive Product Presentation
Some businesses need product presentations. Truck wraps are the perfect medium for such ads because they are very large. A high quality product photograph will look even more impressive whenever placed on a large piece of vinyl.
Photographing products, especially the ones that have a simplistic and unattractive appearance, can be a problem. You need the assistance of a professional photographer. The quality of the equipment and the editing that the image undergoes before getting printed will be important for success.
A good product photo has to be very bright and very bold. Still, it is important to refrain from misleading the potential customers. Such unrealistic presentations can make the marketing campaign backfire.
Come Up with a Catchy Slogan
Truck wraps need catchy slogans in order to get noticed. The slogan can speak a lot, especially if you decide to puzzle the audience and to adopt an approach that is far from direct.
Work on the catchy slogan. It has to be brief, it has to be original and it has to be different from everything else that the average consumer has ever seen. You will find out how difficult it is to create the perfect slogan once you begin working on it.
Using your sense of humor is perfectly acceptable. Some of the best slogans are humorous, naughty and bold. Try to focus the statement you are willing to make in three or four words. The shorter it is, the easier it will be to remember and to connect to your company.
Truck wraps can help you achieve all of your marketing goals. You have a very big canvas to work with and you can be eccentric or innovative in your promotional approach. Making the wraps different and unique is the only way to get noticed. Consult a professional designer and you will get some great ideas for the execution of your creative truck wrap concept.